Akshay Kumar to search for 'real rowdies'
Wednesday, May 09, 2012 8:37:40 PM (IST)
Bollywood Trade Editorial
Rathore, Vikram Rathore aka Akshay Kumar will soon flag off a nationwide hunt in search of the country’s most popular ‘rowdies’ as part of the latest promotional campaign for the action-entertainer ROWDY RATHORE directed by Prabhu Deva.
UTV has tied up with a popular radio channel for the Rowdy Hunt – a contest to look for social do-gooders and others who work towards social betterment. Winners of the contest will accompany superstar Akshay Kumar to promote the film during his tours.
The hunt will take place in Ahmedabad, Hyderabad, Jaipur, Lucknow, Mumbai and New Delhi, where callers are invited to share their grievances and the issues will be solved in true ‘rowdy’ style.
The RJ/host will then select 5 rowdies in each city based on a rowdy meter who will then comprise Akshay Kumar’s rowdy gang in a particular city.
Talking about the hunt co-producer Shabinaa Khan says, “It’s going to be very different. The idea is to do something completely new besides just the mundane press conferences to promote the film.”
If sources are to be believed, Akshay Kumar is very kicked about the idea and is chalking out his schedule to ensure his full support to the hunt. “Akshay is personally very excited and is in sync with all the promotions and marketing decisions, “says Shabinaa.
ROWDY RATHORE is scheduled to release 1st June, 2012.
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Tags : Rowdy Rathore, Akshay Kumar, Sonakshi Sinha, Prabhudeva, Sanjay Leela Bhansali